·1 min
Inpublish Suite: website, e-commerce, app and commercial communication in one platform
Website, e-commerce, app, WhatsApp and interactive catalogues: Inpublish Suite modules share data and a central management point.
Redazione BadilRead
Blog
Insights, case studies and lessons from real projects
What we learn working with retail, grocery, manufacturing and hospitality companies. No filler — only what's useful.
·2 min
Digitalisation incentives in 2026: a guide for Italian SMEs
Vouchers, subsidised financing and tax credits can support digital investment. Eligibility, eligible costs and application windows must be checked against official sources: different schemes should not be confused.
Redazione BadilRead
·1 min
Apps for padel clubs: why a custom app makes a difference
Bookings, payments, memberships and tournaments: a dedicated app simplifies club management and improves the member experience.
Redazione BadilRead
·1 min
Business process automation: which processes to automate first
Orders, notifications and data synchronisation: how to choose repetitive processes to automate and measure the benefits.
Redazione BadilRead
·1 min
Creating an app with AI is easy. Making the backend work is not.
In 2026, a prompt can generate a working interface. AI development tools have dramatically lowered the barrier to creating software. That is positive, but it has also created a dangerous confusion: many people mistake a working prototype for a production-ready product.
Redazione BadilRead
·2 min
Business digitalisation: where to start without changing what works
Digitalisation does not mean changing everything at once: start with the right process, measure the results and extend what works.
Redazione BadilRead
·4 min
Interactive catalog: what it is, how it works and how to create one
Every week thousands of companies send catalogs and flyers as PDFs on WhatsApp or via email. Customers open them, look at them and close them. The interactive catalog solves this problem: it generates measurable orders, updates in real time and returns concrete data.
Redazione BadilRead
·4 min
Custom software development: from idea to digital product
Those who wait for the right moment to innovate usually wait too long. The problem is never a lack of ideas — it's the distance between the idea and the custom software development that makes it real. That distance is exactly what Badil bridges.
Redazione BadilRead
·4 min
Automated WhatsApp marketing for retail, grocery, wholesalers and businesses: turn messages into sales
The channel with the highest open rate that exists (98%) — and almost no company really uses it. How to build an automated WhatsApp system integrated with inpublish Suite.
Redazione BadilRead
·5 min
Digital transformation and innovation: why summer is the best time to transform your business
Summer is the strategic window to innovate: slower pace, customers on their phones and the Inpublish Summer Promo active until August 20, 2026 with permanent discounts on interactive flyer, mobile app and shop.
Redazione BadilRead
·4 min
Mobile app for your business from 39€: developed with your brand name and published on the stores
Discover our Inapp service from Inpublish Suite, what features it includes, the two available models and all activatable modules, starting from just 39€ per month with development and publication on Play Store and Apple Store.
Redazione BadilRead
·5 min
Badil's website has a new look. Here's what you'll find now
Our badil.it site has been redesigned: new sections, refreshed visual identity and a structure built to tell — more clearly — nine years of work in digital.
Redazione BadilRead
·3 min
Italian Grocery Digital Transformation: where we are and what's still missing
Self-checkouts everywhere, but printed flyers and Excel-driven warehouses. Italian grocery digitalization moves at very different speeds: here's the real map.
Team BadilRead
·2 min
The padel club couldn't manage online bookings: here's what was broken
Three courts, two managers, a dozen no-shows a week. The club was convinced the software was the issue. It was a process issue. The story of a migration to Padel Genius.
Team BadilRead
·3 min
Supermarket apps: what they must include in 2026 to actually be used
67% of grocery loyalty apps are used less than once a month. Not because customers don't want to — because there's nothing worth opening. Here's what changes that.
Product TeamRead
·2 min
Inshop Advanced: new features to sell online without a traditional e-commerce
For many retailers, opening an e-commerce is over-investment. Inshop Advanced lets you sell straight from your content — flyer, app, site — without running a separate platform.
Product TeamRead
·2 min
MES: what a Manufacturing Execution System is and when your company needs one
A MES is not an ERP, not a PLC, not a BI. It's the missing layer between what HQ decides and what happens on the shop floor. When you actually need it.
Team BadilRead
·3 min
Hotels and B&Bs: why software needs are completely different (and why it matters)
From outside they look like big and small siblings. From inside they're businesses with opposite economics, processes and customers. Using the same software is the first recipe for digital failure.
Team BadilRead
·2 min
Retail e-commerce: the 5 mistakes that lose customers (and how to avoid them)
Over the past 24 months we audited 80+ retail e-commerce sites. Five mistakes repeat everywhere, regardless of vertical. They're also the easiest to fix.
Redazione BadilRead
·3 min
Custom or off-the-shelf software: how to choose the right one without screwing up
"Build from scratch or buy something that exists?". One of the most costly decisions when wrong. Here's the grid we use with clients to land the right answer in hours.
Team BadilRead
·2 min
AI in business workflows: 4 real cases that cut manual work by 60%
AI works in companies when it stops being "tech" and becomes a process tile. Four of our cases, real metrics, what we learned.
Team BadilRead
·3 min
Cloud vs on-premise for Italian SMBs in 2026: the choice isn't obvious anymore
Five years ago the answer was "cloud, always". In 2026, with uncertain energy bills and provider prices climbing, the choice requires real reasoning again.
Team BadilRead
FAQ
About the Badil blog
What you'll find here and how to make the most of it.
Real cases, operational lessons, deep-dives on digitalization, AI, retail, grocery, industry and business processes. No theory for theory's sake.