What we learn working with retail, grocery, manufacturing and hospitality companies. No filler — only what's useful.
Every week thousands of companies send catalogs and flyers as PDFs on WhatsApp or via email. Customers open them, look at them and close them. The interactive catalog solves this problem: it generates measurable orders, updates in real time and returns concrete data.
Those who wait for the right moment to innovate usually wait too long. The problem is never a lack of ideas — it's the distance between the idea and the custom software development that makes it real. That distance is exactly what Badil bridges.
The channel with the highest open rate that exists (98%) — and almost no company really uses it. How to build an automated WhatsApp system integrated with inpublish Suite.
Summer is the strategic window to innovate: slower pace, customers on their phones and the Inpublish Summer Promo active until August 20, 2026 with permanent discounts on interactive flyer, mobile app and shop.
Discover our Inapp service from Inpublish Suite, what features it includes, the two available models and all activatable modules, starting from just 39€ per month with development and publication on Play Store and Apple Store.
Our badil.it site has been redesigned: new sections, refreshed visual identity and a structure built to tell — more clearly — nine years of work in digital.
Self-checkouts everywhere, but printed flyers and Excel-driven warehouses. Italian grocery digitalization moves at very different speeds: here's the real map.
Three courts, two managers, a dozen no-shows a week. The club was convinced the software was the issue. It was a process issue. The story of a migration to Padel Genius.
67% of grocery loyalty apps are used less than once a month. Not because customers don't want to — because there's nothing worth opening. Here's what changes that.
For many retailers, opening an e-commerce is over-investment. Inshop Advanced lets you sell straight from your content — flyer, app, site — without running a separate platform.
A MES is not an ERP, not a PLC, not a BI. It's the missing layer between what HQ decides and what happens on the shop floor. When you actually need it.
From outside they look like big and small siblings. From inside they're businesses with opposite economics, processes and customers. Using the same software is the first recipe for digital failure.
Over the past 24 months we audited 80+ retail e-commerce sites. Five mistakes repeat everywhere, regardless of vertical. They're also the easiest to fix.
"Build from scratch or buy something that exists?". One of the most costly decisions when wrong. Here's the grid we use with clients to land the right answer in hours.
AI works in companies when it stops being "tech" and becomes a process tile. Four of our cases, real metrics, what we learned.
Five years ago the answer was "cloud, always". In 2026, with uncertain energy bills and provider prices climbing, the choice requires real reasoning again.
What you'll find here and how to make the most of it.
