Every week thousands of companies send catalogs and flyers to their customers. Most send them as PDFs on WhatsApp or email attachments. The customer opens them, looks at them and closes them. They don't order. They don't click. And the company doesn't even know whether they really opened them.
The interactive catalog solves this problem. It's not a prettier document — it's a commercial communication tool that generates measurable orders, updates in real time and returns concrete data on who opens it and what they look at.
What is an interactive catalog
An interactive catalog is a digital, browsable commercial communication tool in which every product is clickable, every price can be updated in real time and every visit generates data on who's watching and what they buy.
Unlike a PDF, an interactive catalog isn't limited to viewing. The customer receives it on WhatsApp or via email, opens it from any device without downloading anything, flips through the pages as they would with a physical catalog, clicks on the products they want, builds their list and sends the order directly in chat. No phone calls. No attachments. No transcription errors.
How an interactive catalog works in practice
The customer receives a link
Not an attachment. Not a file to download. A link, on WhatsApp or via email, that opens the catalog directly in the phone or computer browser. No app to install, no account to create.
They browse and click on products
Pages flip like a physical catalog. Every product is clickable: the customer sees the details, adds products to the list and builds their order while browsing.
The order arrives in chat
With one click the customer sends the already-formatted order via WhatsApp or email. The company receives it without transcribing anything, without phone calls and without errors.
Prices update in real time
Change a price, remove a product, add a promotion — in thirty seconds. Anyone who already has the link automatically sees the updated version. No resending, no doubt about the correct version.
Real-time data
Every opening is tracked. The company sees how many people opened it, at what time, which products they lingered on the most and how many orders it generated. Concrete data to improve every week.
Why an interactive catalog is essential in 2026
91% of Italians use WhatsApp every day (Tready, 2026). An interactive catalog distributed on WhatsApp arrives exactly where the customer is already present and active — without asking for any change in their habits.
For those running email campaigns, the interactive catalog turns every send into something measurable: same catalog, same contact list, completely different results compared to a PDF attachment.
The return on investment of the interactive digital flyer is four times higher than static formats (Shopfully, 2023). The difference isn't in content quality — it's in the ability to generate measurable actions.
Who needs one
An interactive catalog is useful for any organization that communicates a commercial offer to customers or a network of resellers.
- Wholesalers and distributors — the reseller receives the updated price list on WhatsApp, browses it and sends the order in chat. The distributor sees in real time how many opened it and what they lingered on.
- Retail and grocery — the weekly flyer arriving on WhatsApp brings informed customers. Those who receive it already know what they'll find, at what price and in which department.
- Companies with sales networks — a single link reaches agents, dealers and stores simultaneously. The catalog is always up to date for everyone, in real time.
- Those already using email marketing — the interactive catalog replaces the PDF attachment in DEM campaigns. Same send, same contact list — completely different results.
How to create an interactive catalog with Inpublish
Badil developed Inpublish, the Italian platform that allows any company to create interactive flyers and catalogs in minutes, with no technical skills.
You can start in two ways: from the built-in editor, choosing a template and adding products and prices, or by uploading your existing PDF — Inpublish automatically turns it into an interactive, browsable document.
The available plans — Essential, Standard, Premium and Business — adapt to every business size, from a single store to a sales network spread across the whole territory.
Discover Inpublish at inpublish.it or write to us at info@badil.it to evaluate together the solution best suited to your business.
Want to turn your catalog into a tool that generates orders? Let's talk.
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