Digital transformation and innovation: why summer is the best time to transform your business

Every year entrepreneurs, marketing leads and decision makers face the same question: when is the right time to innovate? To digitize processes, adopt new tools, build a direct communication channel with customers?

The answer is almost always the same: later. After the holidays, after September, after the end-of-year budget. The problem is that "later" never comes. And while you wait, the market moves.

Summer as a strategic window for digital innovation

Summer has an unfair reputation in business: it's perceived as a dead period to get through while waiting for September. In reality it's the opposite: it's one of the most valuable strategic windows of the year for those who want to innovate.

The reason is simple: the pace changes. Daily urgencies ease off, there is room to think strategically. It's exactly the context needed to evaluate new tools, make investment decisions and launch digitization processes without the operational pressure of peak months.

Those who use summer to innovate arrive in September in a completely different position: new tools already operational, team trained, processes set up. Ready to reap the results in the busiest months.

There is a second element that makes summer particularly relevant for communication digitization: customers are on their phones more than ever. They travel, move, check their phones intensively. Reaching them with digital tools — interactive flyer and catalogue, push notifications, mobile app — in this period has an immediate, measurable impact.

Digital transformation and innovation: what it means concretely in 2026

Digitizing communication means no longer relying exclusively on channels you don't control: print, social with their algorithms, emails that end up in spam. It means building direct channels, where you decide when, how and to whom to communicate, without intermediaries.

Innovating communication processes means integrating tools that work continuously: automatic price updates, targeted promotion delivery, campaign management from a single panel. Tools that, once set up, generate value while your team focuses on the business.

In 2026 these two goals converge into an ecosystem of tools accessible to any business size, not just large corporations.

The tools that transform your business communication

At Badil we have been developing digital solutions for retail, grocery and distribution for years. Among our products, Inpublish Suite is the platform that most embodies this approach: an integrated ecosystem bringing interactive flyer and catalogue, mobile app and online shop into a single control panel.

Interactive flyer and catalogue

The paper flyer has an open rate you can't measure and fixed production and distribution costs. The digital interactive flyer and catalogue arrives as a WhatsApp link, opens in a second on the customer's phone, is browsed like a book and has clickable links on every product or service. You know how many people opened it, when, and what they lingered on. Data that turns promotional communication from expense into measurable investment.

Mobile app with your brand

Any business today can have its own app published on the App Store and Google Play, with its own brand, the interactive flyer and catalogue integrated, and push notifications to communicate directly with customers. A push notification lands on the screen of those who chose to follow you, with no algorithmic filters and no cost per send.

Integrated shop

An additional sales channel that doesn't require building a traditional e-commerce site. The customer browses the interactive flyer and catalogue, clicks and buys, all in a single flow integrated with existing systems.

The brake that blocks innovation: how to overcome it

The objections that slow down digitization are always the same, in any industry.

• "The cost is too high." Not anymore. Professional tools are accessible with modest monthly subscriptions, with no prohibitive upfront investment.
• "We don't have the internal skills." Modern platforms are designed to be used independently, without technical or design skills. Setup is guided, support is included.
• "It's not the right time." It never will be, unless you decide to make it so. Summer, with its more relaxed pace, is one of the few moments of the year when the right time truly exists.

Why start now with Badil's Inpublish Suite

Inpublish Suite is Badil's platform that integrates interactive flyer and catalogue, mobile app and shop into a single digital communication ecosystem. It's adopted by organizations of every size and sector — grocery, retail, pharma, food service, wholesalers, franchising — that want to digitize their communication and sales processes. Among our clients: Despar, Coal, Multicedi, Euronics, Supermercati Vivo.

-40% on the annual Inpublish subscription — code ESTATE40

The starting point for those who want to begin digitizing communication with interactive flyer and catalogue. Use code ESTATE40 when buying the annual Inpublish plan: the 40% discount stays locked for the entire duration of the subscription.

Inpublish + App at 69€/month instead of 184€

Interactive flyer and catalogue integrated into the mobile app with your brand, published on App Store and Google Play. Unlimited push notifications included. The package for those who want a direct communication channel with their customers.

3x1 at 125€/month instead of 309€

Inpublish Standard, InApp Standard and InShop Base together. Interactive flyer and catalogue, mobile app and shop in a single subscription. The complete solution for those who want to digitize communication and sales in one move.

The competitive advantage of those who innovate first

Businesses that launch digitization and innovation processes during the summer arrive in September with a structural advantage: operational tools, customers already used to the new communication channels, data already collected to optimize the strategies of the following months.

Those who still wait find themselves chasing, and chasing, in a fast-moving market, always costs more.

Inpublish Summer Promo offers are valid until August 20, 2026.