All case studiesGrocery Retail

Despar Centro-Sud

Digital flyers and promo push for 200+ stores

How Despar Centro-Sud replaced traditional print with a multi-store interactive flyer system powered by the inpublish CMS.

−68%
Printing cost reduction
from 7 days to 6 hours
Average publishing time
1.4 M
Digital flyer opens / month
210+
Stores covered

The problem

Despar managed paper flyers with long production cycles, high printing costs and no way to measure promotion effectiveness per store. Fragmented systems made it impossible to update prices in real time or tailor offers by region.

The solution

We deployed inpublish as the central CMS for all flyers, integrated with internal ERP systems for automatic price and stock updates. Each store receives a personalised interactive flyer, distributed via app, web and WhatsApp Business through the intouch module.

Products used
inpublishintouchInteractive Flyer

The results

  • −68%
    Printing cost reduction
  • from 7 days to 6 hours
    Average publishing time
  • 1.4 M
    Digital flyer opens / month
  • 210+
    Stores covered
"With Badil we finally have full control over our promotional communications. The update speed and ability to measure every offer have changed the way we work."
Marketing Director
Despar Centro-Sud

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